How to grow a social following
Conversation with a friend: What’s the secret sauce?
In short: post regularly with purpose, have a point of difference and keep reinforcing your strong vision.
Don’t fk around w Pinterest photos etc. if they make no sense. If it’s boring, your audience will find it boring. Find images that speak to your vision. Think: how do I want to make people feel.
Be strong and direct with your captions. What are you trying to say? Is it even worth posting about?
Be direct, have a focused vision. “YES YES YES, I am here to change the world” if this is you - then HELLOOO, we have a mover & a shaker.
Share WHY you do, what you do.
I have a lot of people wonder… is my story good enough? OH helll yes it is. This is your story, not anyone elses. Own it, love it and share it.
Then post regularly. That’s a no brainer - however, scheduling posts is available sweet cherubs because time is so incredibly valuable. I want you drinking tea, not being behind a screen ALL day.
Get creative. Do Instagram Live and Facebook Live videos - and get in front of the camera, don’t be a pussy(cat)
A leader doesn’t shy away from the camera. You’ve gotta own that space and speak your truth.
Also, think: are my posts diverse (ethnicity, age groups etc.) let’s create some diverse magic.
Remember: it is YOUR space on social media. You’re inviting your audience to your “online home” so make them feel welcome. Be a decent human being and give them a cuppa tea of “content”
If your audience has a spike in growth make sure you introduce yourself to your new audience members, say “Hey, I see some new followers! Nice to meet you [insert quick intro]”
It’s like having your own store: you welcome your people in, you talk about your products and how it can help them, you ask: is there anything I can help you with?
Showcase all your favourite things on the front window enticing new customers in. Your Instagram/Facebook/Pinterest boards are all enticing new customers, so put some thought into your online ‘portfolio’
Think of it, YOUR very own store without overheads, rent, bills, fit-outs or employees. Just you and your digital store.
This is Social Media - share your gifts, have fun and shine baby!
